David Hyde
Product and brand executive with 24+ years of experience leading product development, creative execution, merchandising, and global sourcing across licensed and owned-brand portfolios in wholesale and direct-to-consumer channels. Proven track record managing major entertainment and gaming IP, from licensor relationship management through creative direction and brand standards development, including work on Walmart's onn. brand redesign, a $2B+ portfolio. Skilled at building trend-informed, commercially viable assortments that balance brand fidelity, design, margin, and growth across categories including consumer electronics, home décor, outdoor, and consumer goods. Known for developing high-performing teams through coaching, clarity, and cross-functional trust, and for building scalable creative and product development engines in complex, fast-moving organizations.
Product Development Product Management Brand Building Global Sourcing Operations
Education
Undergraduate
Graduate
Professional Experience
Staples, Inc.
Walmart, Inc.
Zagg, Inc
2007
2016
2022
2024
Orbit Innovations
Director, Product Development, Sourcing & Manufacturing Framingham, MA
Previous: Product Development Manager, Associate Manager Product Development, Senior Product Development Specialist
Led global product development and sourcing initiatives across multiple consumer product categories.
Built scalable sourcing infrastructure and drove product innovation recognized by leading industry and consumer organizations.
Developed and coached a product organization of 35+ people.
Key Contributions:
4-year expat assignment in Shenzhen, China
Developed bidding process that led to ~$25M in cost savings on $350M in purchases
Managed purchases of $350M annually
Led product innovation initiatives resulting in CES Innovation & Design Awards and Consumer Reports top-rated products.
Product & Business Lead Springdale, AR (remote)
Led commercial strategy, product development, and creative execution for a portfolio of licensed consumer products spanning major entertainment and gaming IP, including Disney, Star Wars, Avengers, Call of Duty, Fortnite, and the NBA; across consumer electronics, home decor, and outdoor categories.
Served as primary business lead managing retailer relationships, product roadmap alignment, and go-to-market execution across wholesale and DTC channels for licensed protfolios.
Maintained direct relationships with licensors and studio partners, holding regular business reviews to align on brand health, upcoming release calendars, and go-to-market opportunities for new titles and franchise moments.
Partnered on creative direction and asset development for licensed programs, ensuring brand and style guide compliance across product design, packaging, and merchandising touchpoints.
Directed cross-functional teams through the full concept-to-shelf lifecycle for licensed product lines, balancing brand fidelity with commercial and margin goals.
Key Contributions:
Increased sales by 10% in less than a year
Led executive relationships and commercial strategy for major national retailers including Walmart, Sam’s Club, Target, Best Buy, and CVS
Translated customer insights and market trends into commercially viable product programs
Drove omni-channel initiatives across in-store merchandising, e-commerce platforms, and promotional programs.
Sr. Director Product Development Springdale, AR (remote)
Senior operating leader responsible for product design, product development and global sourcing strategy for the mophie brand (mobile power and accessories).
Owned and oversaw program schedules and NPI build phase gates.
Collaborated closely with Engineering, Operations, and Sales to execute customer programs.
Managed a US-based team of 5 people and indirectly managed an Asia-based staff of around 15 people consisting of Engineers, Sourcing and Quality personnel.
Key Contributions:
Revamped global supplier network, onboarding tier-1 manufacturing partners across Asia to improve quality, margin structure, and delivery reliability.
Contributed to the end-to-end development process, establishing clear stage gates, decision rights, and handoff protocols.
Director Product Development Bentonville, AR
Operating leader responsible for the strategic vision, innovation, roadmap, and execution of Walmart’s private brand Entertainment business.
Contributed to the onn. brand redesign, helping develop brand standards that guided product design, packaging, and merchandising consistency across the portfolio.
Drove process development, improvements, and best practices consistent with a world class product development organization.
Implemented strong product management practices including project meeting cadence, bug/action item tracking, and engagement with cross-functional team members and external manufacturing partners.
Managed a US-based team of 6 people
Key Contributions:
Led the relaunch of the onn. brand and grew it to over a $2B brand.
Grew the onn. brand +61%, 51% & 31% YoY
Managed purchases of $1.6B annually across 740+ items.
Focused on quality by driving a 4.4 average star rating, while lowering returns and defectives.
Led cross-functional integration across design, sourcing, operations, and merchants to deliver cohesive, on-time product launches at scale.
Summary of Qualifications
Below are a few highlights from my career. More detail is available on my resume, which can be downloaded at the bottom of the page.
Track Record of Delivering Results
While Director of Product Development at Walmart, I lead the rebrand and relaunch on the onn brand, and grew it to over a $2B brand.
Proven Experience as a Leader
Have lead and managed cross-functional teams across PD, PM, Brand, Operations, Sales, and Merchandising.
International Experience
I spent about 4-years as an expat living in Shenzhen, China, running the Product Development, Sourcing and Manufacturing teams for Staples, Inc.
Don't Take My Word For It
”I am extremely fortunate to work with a standout talent like Dave. I have worked with Dave at Staples for 7 years and together we have brought many exciting product lines to market. Dave's ability to manage multiple projects and product teams made a dramatic difference in the productivity level of the department. While Dave worked for 3 years at Staples Asia he always impressed Sr. leaders during their visits and made them feel right at home. Any employee would be lucky to have Dave as a manager”
- Robert McAdams
”Dave is a consummate professional. Over the three years I worked with him, his communication style, attention to detail, fairness and professionalism was best of breed. He is destined to go a long way.”
- Ed Petersen
Skills
Executive & Strategic Leadership
P&L Ownership
Portfolio Management
Category Management
Strategic Planning (Annual / 3-Year Roadmaps)
Board & Executive Communication
Product & Innovation
Product Lifecycle Management
New Product Development
Stage-Gate Process
Cost Engineering
SKU Rationalization
Packaging Strategy
Commercial & Merchandising
Assortment Planning
Omnichannel Merchandising
Private Label Development
Brand Positioning & Architecture
Demand Forecasting
Operations & Sourcing Skills
Global Sourcing Strategy
Vendor Negotiation
Supplier Development
Contract Manufacturing
Margin Improvement Initiatives
Supply Chain Optimization
Financial & Analytical Skills
Financial Modeling
Budgeting & Forecasting
KPI Development & Dashboarding
Data-Driven Decision Making
ROI Analysis
Marketing & Growth Skills
Brand Development
Market Research
Pricing & Promotional Analysis
Digital Commerce Strategy
Customer Acquisition Strategy
Leadership & Organizational
Cross-Functional Team Leadership
Organizational Design
Talent Development & Coaching
Performance Management
Executive Stakeholder Alignment
Software
Microsoft Office
Autodesk Fusion
Contact Me
Have questions or want to connect? Drop me a line anytime.
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